Blog

A collection of interesting business stories.

On Marketing Tools & Tools in Marketing

Abraham Lincoln once said... 'If I had four hours to chop down a tree, I’d spend th...

On Marketing Tools & Tools in Marketing

How To Smash Your Business Blog In 2019

How often do you find a boring business blog? I would bet that it's more than you come acros...

How To Smash Your Business Blog In 2019

Why Your Socials Aren't Growing.

Alright alright, it's twenty god damn nineteen and if you don't have social media working fo...

Why Your Socials Aren't Growing.

A Sustainable Approach To Personal Branding

Personal branding often gets a bad wrap. When we think about personal brands, we picture tho...

A Sustainable Approach To Personal Branding

Points of Parity Vs Points of Difference | Marketing

We see it all the time. Business leaders looking at what the competition is doing online the...

Points of Parity Vs Points of Difference | Marketing

A real brand or a real robot? | Instagram

*If you want a thousand followers on Instagram fast, read here.* 1. Post relatively organ...

A real brand or a real robot? | Instagram

Market Like The Naked Chef Cooks | Taking Action.

Lately, I've had the pleasure of watching Jamie Oliver cook while I have breakfast. The nake...

Market Like The Naked Chef Cooks | Taking Action.

The Fundamentals of a Great Service Business Website

Chris Long, the CEO & Co-founder of Four Pi App & Web Development continues his resi...

The Fundamentals of a Great Service Business Website

The Story Sticks | Cause-Marketing.

A brands story is its foundation. The overriding narrative not only provides direction from ...

The Story Sticks | Cause-Marketing.

What The F...acebook?

Just about every soul-sapping metric on social media is on the rise. Accept, for businesses ...

What The F...acebook?

Breaking The Marketers Code.

In 2017, every business is a media business, but not everyone is a marketer. Here are th...

Breaking The Marketers Code.

More Than Ever, Tech Is Shaping Business - Is Your Tech-Strategy Influenced By Someone You Trust

Your online technology has become such a critical part of your operation, you need to consid...

More Than Ever, Tech Is Shaping Business - Is Your Tech-Strategy Influenced By Someone You Trust

Accidental Spam | Content Marketing

Content Marketing, it's fun, interactive, and non-greasy. But unbeknown to many, it's a fine lin...

Accidental Spam | Content Marketing

The Perfect Blog Length | Copywriting

How long is the perfect blog?  Some dubiously mention it's around 2,000 words, with ...

The Perfect Blog Length | Copywriting

Posting out of Necessity Vs. Composing Out Of Creativity.

When we post online out of necessity, we’re obliviously falling into an unnoticeable booby...

Posting out of Necessity Vs. Composing Out Of Creativity.

The Gut Wrenching Side Of Silicon Valley With Chris Long

Welcome back to part two of our collaboration with the Co-Founder & CEO of Four Pi W...

The Gut Wrenching Side Of Silicon Valley With Chris Long

Buying likes, it's a no from me...

If you've ever bought likes for your business page, or merely felt the urge I completely und...

Buying likes, it's a no from me...

How to crush it in business working remotely.

I'm pumped to be launching a series of seriously valuable blogs in collaboration with the co...

How to crush it in business working remotely.

How to top your Black & Gold vanilla ice cream content with Cotties chocolate sauce...

Alrighty, you're here. Awesome! Let's discuss three sure-fire ways that will inject a...

How to top your Black & Gold vanilla ice cream content with Cotties chocolate sauce...

Why I Deleted Facebook off my phone...

Rough thought ey? Imagine, a life without Facebook on your phone. We often joke about our ad...

Why I Deleted Facebook off my phone...

Content Marketing - Yes or no?

As a tribute to this hilarious page Yes/No, I'm giving you my answer to a question that shou...

Content Marketing - Yes or no?

How To Get On Top Of That Pokie Machine You Carry Around In Your Pocket.

When Steve Job's created the iPad, he revolutionised the world. But what he didn't tell anyo...

How To Get On Top Of That Pokie Machine You Carry Around In Your Pocket.

Satire* 18 Year Old Max Million's Rise To Online Success

I see satire as a magnificent way of exposing some of the more common flaws in modern bu...

Satire* 18 Year Old Max Million's Rise To Online Success

The Coolest Way to Sell Ice To An Eskimo

Sales, without it, your business will die.  Yeah look, I know that was dramatic ...

The Coolest Way to Sell Ice To An Eskimo

The Math Equation To Avoid A Horseshit Post Online...

So, you post online every day consistently. In your eyes, the photo's you use are fantastic,...

The Math Equation To Avoid A Horseshit Post Online...

The Porky We Must Embrace To Kill It On Social Media

Alright, I've got you thinking. One, how good's my use of the word porky, two, what in the world...

The Porky We Must Embrace To Kill It On Social Media

Overcoming Imposter Syndrome With Liamme Cardinal

Photo Credit: @thomb_ Imposter syndrome, a feeling that’s all too familiar amongst anyo...

Overcoming Imposter Syndrome With Liamme Cardinal

Hey man, how's ahh, PipeVine going?

I want to make something absolutely clear. PipeVine is not my way of selling you a golden ti...

Hey man, how's ahh, PipeVine going?

The Upside To Being Unproductive...

Chilling the f@ck out helps my business on the reg. You may have noticed that I've go...

The Upside To Being Unproductive...

Mowing Lawn's & Dealing With Death Threats - Risky Business 2/6

A little over a year ago, my housemate and I set about a side hustle to help us pay our rent...

Mowing Lawn's & Dealing With Death Threats - Risky Business 2/6

Opening a video store in 2017 - Risky Business 1/6

I've gone pretty risky straight up here. Let's talk about opening a video store in 2017....

Opening a video store in 2017 - Risky Business 1/6

The Alleyway Heidelberg

In 2013, Heeb and his family's business, Cafe Burgundy burnt to a crisp when a hot water...

The Alleyway Heidelberg

The Locality Store

Prior to the tumultuous period on my body known as the Christmas Holidays, I caught ...

The Locality Store

The Kooinda Brewery

Crafting thirst-crushing beers and travelling the world. Now that's living! Recently ...

The Kooinda Brewery

Gondolas and Ho....

Earlier in the year, I was lucky enough to see Venice via the most cliche mode of transp...

Gondolas and Ho....

Sheree from Sheet's Down Under...

You wake up, paralysed on the left-hand side of your body. Initially thinking that this ...

Sheree from Sheet's Down Under...

All things Biz in the world of Hip-Hop...

So, yep. I'm going to have a crack at relating this article to business. Theoretically, ...

All things Biz in the world of Hip-Hop...

Rekindling an old flame...

For my girlfriend's sake, this has absolutely nothing to do with any form of a human bei...

Rekindling an old flame...

That sweet little cafe just up the road...

I'm not sure if it’s incredibly resourceful, or disgracefully lazy that my first a...

That sweet little cafe just up the road...