Some dubiously mention it's around 2,000 words, with a mild reference to SEO. 

Here, people start using unnecessary words over, and over, and over again. The same topic that can be briefed into a trendy, concise paragraph gets re-shaped & re-phrased, over, and over, and over again. 

We owe it to our reader not to waste their time. The perfect blog is delivered minus the fat, with no word count in mind. 

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