The naked chef cooks with an infectious energy, he keeps the food simple and works with precision. Never at any point does he second-guess the recipe at hand, and you can be sure he's excited to put on a good turn for his friends (the show revolves around his day preparing for a dinner gathering, or an event on the road).

Not everything goes the Naked Chef's way, but he doesn't search for perfection, he just enjoys himself. 

Often when a brand markets themselves, it starts with a raw idea, that's then tweaked, twisted and thrashed around. Too many ideas are put forward, things get complicated, and the end result gets shipped out of necessity.

So what am I saying? 

Market like the Naked Chef cooks. 

Market with energy, enjoy it, try new things and don't be afraid to be different. You're putting on a show, and you'd love your friends (your customers) to have a ball. Doing the same thing as your competitor and endeavouring to do it better isn't as fun as writing your own map, trust me.